Today, the roles of creating, editing and sharing video content are being adopted by organizations in increasingly innovative ways. How might a public library use video content to further the library’s mission?
10 Ways Public Libraries Can Use Video
1. Film community leaders or sports figures reading their favorite children’s books and poems
2. Document the construction of a new library, including a groundbreaking ceremony, interviews with community members and library staff, and the opening day
3. Create a video tour of the library’s permanent art collection
4. Create video tutorials of specific resources and collections, including helpful search strategies (I especially love the MIT Libraries Video Tutorials)
5. Film a unique program offered by the library such as a storytelling festival or one on sign language for babies
6. Create a video tour of the main library
7. Assemble a short video highlighting a range of library resources on a specific topic (including databases, ebooks, print materials, and a reference librarian)
8. Create an action-packed video simply to market the library’s wealth of services and many happenings
9. Film a video-only program for busy adult customers
10. Hold a contest similar to Ask a Librarian’s recent Director’s Chair contest and encourage local high school students to create videos promoting their branch library
Then, make the content available. Depending on the video, multiple venues may be appropriate for distributing the video. Ideas include posting on YouTube, allowing it to be downloaded or streamed from the library website, submitting it to local media for broadcast, and streaming the video from a laptop at local events.